How I Feel Records exists because I have experienced first hand how much pressure and speed the music industry can demand, and how easily the human side gets lost in the process.

At How I Feel Records, we aim to build careers that are sustainable, honest, and artist-led, and we want to do that in dialogue with the wider industry, not in opposition to it.

Mental health is not a marketing angle for us. It is part of how we collaborate, plan, and make decisions.

Our approach is built on transparency, individual strategy (not copy-paste templates), and long-term thinking. We are underdog on purpose, and we deliver results with integrity intact.